Before taking a leap of faith and deciding to invest in one of the more unusual Arkansas startups, Little Rock pharmacist Brandon Thornton said he spent at least a half year educating himself and studying the medical marijuana industry. Thornton said it was he and Whittington who sought out the California company because if its reputation in the legal marijuana industry. For Thornton and Whittington, the partnership with Steep Hill allows the Arkansas investors and cannabis industry novices to learn from a company located in a state where medical marijuana has been legal since 1996 and recreation use of pot was approved by voters in the November 2016 election.